My name is Colby Beaulieu, founder of CEEB Powersports.

Motocross has been a part of my life since I was four years old. Over the years, I’ve competed at a high level in both Canada and the United States, raced at Loretta Lynn’s, won major races, and spent two years training and riding full-time in the U.S.

Growing up in racing taught me a lot more than just how to ride. It meant learning bike prep, maintenance, setup, race-day preparation, parts, repairs, and what riders actually need when the pressure is on.

That experience is a big part of what CEEB Powersports is built around.

CEEB originally started as a detailing business, but the vision grew into something much bigger — a rider-focused powersports company offering MX, ATV and SxS services, parts sourcing, race prep, detailing, race support and more as we continue to grow.

The goal is to build a company that understands racing and powersports from firsthand experience, not just from behind a counter.

Built by a racer. Built for riders.